Have you ever considered taking some of your talents online to share with others or sell for profit? Maybe the pandemic has forced to take some of your services online. Running a website, a podcast, or a platform might seem super overwhelming, but it’s actually SUPER easy. When people ask how I got started, I tell them that running these systems now is the easy part. The hard part was actually sorting through all of the information and options to see what website platform was the best, what email marketing system was the easiest and most reliable, and how to turn my knowledge into shareable graphics that I could use on social media.
Now that I did all that initial work, I want to share it with you in case it can help you more easily make decisions about where to go, what to start with, and what platforms to use for your own business. Here are five absolute necessities, MUST HAVE platforms/systems I use for my business, and that I would highly recommend you look into and use if you’re ever wanting to take that leap for yourself.
By starting with these apps, you’ll avoid some of the mistakes I did early on - and probably save yourself some money, too.
If you want to start a podcast, Anchor is going to be my immediate suggestion. I’m not tech-savvy... at all, and learning Anchor was a total non-issue. If you’re worried about sound quality, ease of use, and simple editing, then Anchor would be a great place to start. Anchor also sends your podcast out to all other podcast platforms, such as Apple podcasts, Spotify, and more. You even have the option to sell your own products, affiliate products, or their sponsors, which will add up over time so you can make some $$$!
SHAMELESS PLUG, YALL: Be sure to check out my podcast “All The Hard Things” on Spotify, Apple podcasts, and wherever you get your podcasts.
Ultimately, one of the most important things in your business/platform building will be your email list. This includes your most loyal people, the people who would be most likely to purchase from you if you had a product or service to offer. It’s important to take care of this list of individuals, to keep them updated, to keep them opening your emails, etc. Flodesk is the best way to make that happen. It features a drag and drop option where you can literally make the emails of your dreams, emails that your clients will WANT to open and that you’ll want to create.
Enter JENNAOVERBAUGH for 50% off your subscription.
If you want to avoid one of the biggest mistakes that I made consistently early on, you’ll learn to batch your content. This simply means spending some time, all at once, creating your content for social media (eg Instagram, Facebook) and scheduling it. The alternative is doing it as you go, every day - and you can certainly do this, but this isn’t the best way to do it. In addition to letting you schedule your posts in advance, Later offers you hashtag suggestions and also identifies the crucial times when *your* particular audience is online, allowing you to get the most reach and engagement from your posts.
Give it a try here.
Canva is a total must have for my business. It’s how I create all of my logos, graphics, and 90% of my social media content! You’ll love creating beautiful designs with its drag and drop features for infographics, charts, documents, business cards, logos, presentations, and more. The coolest part is you can either use one of their thousands of templates, or you can buy more of your own and import them into Canva for your own customization.
Last but not least, if you want a website that’s easy to develop and maintain, Wix is your best best. There are lots of website platforms out there, but I’ve developed and ran two businesses and websites now with Wix and I just have never found anything comparable. It’s a little tricky to learn at first, but it’s definitely easier than any of the other systems I’ve tried.
There you have it! Now, you get to save yourself some of the initial sorting through of all the options that are out there - and trust me, I know, there are tons. And hopefully, you get to save some time, money, and mistakes that I had to make and spend in order to get to where I am now.
Let me know if you have any other questions about my platform, systems, or anything else I use for my business. If I can do this while working full time with a toddler - you can do it, too.
Xo - Jenna